A wellness expo on finding a New Self Order. The innovative and life-changing thinking is looking for an identity and brochure just as state of the art, moving away from stereotypes. The identity is looking to grow beyond the event to create a system its customers can continue to refer to.
Built around the event's content, this identity aims to empower and inspire the audience to take control of their life. The strong sans serif with the vibrant palette inspired by the natural environment looks to energise the audience to a state of zen. The modular design builds a graphic language that can be used to communicate the processes of creating a new self order.
